Hi Transmedia Folks,
I
played around in the Steam Platform yesterday. It was a little difficult to
navigate to find free games to try out and when I found some that looked
interesting, they required a long download time. I can see where this platform
would be great for someone without a gaming system like PlayStation or Xbox.
There seem to be a good deal of well-known games like Left 4 Dead, Call of
duty, Lego, Marvel, and Assassin’s Creed. The ability to try new games without
the hefty price tag is appealing but the download process might turn people
away.
I
watched a few trailers for games and thought that there is a great opportunity
for Machinimea in the trailers. You could put hints and teasers for other games
or products in the trailers. Steam might be a great platform for advertisers to
target a specific audience. Using popular characters from a variety of games to
sell products or support an idea would work well on this platform. Seeing these
characters on television might be lost on the majority of that audience and
would be ineffective, but here the audience is narrow enough to have a bigger
impact.
These
spots could be seen while the audience is waiting for a download to complete or
before a trailer for the next game they want to check out. This technique is already
in use on YouTube and other video hosting sites.
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