From the strict definition of the
terms Cross Media and Transmedia the word sound interchangeable, but there does
seem to be a big difference. Both forms of storytelling utilize multiple media
avenues to deliver content. The difference is in how what is done with the
content by the audience. Cross media is mostly meant to be absorbed. There is
some interaction but it is limited and still follows a hard scripted story line.
Transmedia stories are added to by the participants. It gives opportunity for
the audience to get involved in the outcome and create their part in the
evolution of the story.
A cross media Although I really don't know what I'm doing it is a bit of fun! Check out Billy Gruff on FaceBook. story that I follow
is in the Television show castle. In the show the main character is a write
that follows around a NYPD detective as inspiration for is new set of mystery
novels. At the end of each season there is a mystery novel released by Richard
Castle (the fictional writer). They have also released a couple of graphic
novels about Richard Castle’s first character Derick Storm. The comic books
were mentioned in the TV show and then released in the real world. It was an
interesting way for fans of the show to get more content and feel closer to the
characters.
The transmedia example that I have
some firsthand knowledge of is Letter Boxing. It is a worldwide game where people
hide a blank book and a stamp, then post clues on where it is hidden. Other
players will seek the book with their own unique stamp and book. When they find
the hidden book they mark it with the stamp they brought and mark their book
with the hidden stamp. There are web sites and blogs with clues, tips and
tricks on where to look, how difficult a hunt is and how many hunts are in an
area. I l chose this transmedia story because it spans the globe and has been
going for some time now and continues to grow.
When I was looking through ARGNet
and learning about Alternate reality Gaming I saw a name I recognized. I listen
to Zombies!Run when I run. It is a fun app that tells you a story with you as a
character. The “narrator” is usually a character as well and they guide you
through a zombie invasion. All you need to do as the player is listening and keep
running. The purpose of the game is to motivate and entertain the runner. There
are a lot of zombie related Alternate Reality Games popping up recently. The
zombie 5k “survival” runs that now travels the country is one that I have been
looking forward to. This one again promotes running and social fitness, but has
a horror and survivalist themes to go along with it. Participants can sign up
to start off as zombies or living. The zombie spots usually sell out pretty
quick.
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