Analysis: The Four Sectors

The developments of all the digital publishing sectors has some interesting growth points and are great for historical tracking of the market. I am most interested in the Professional Reference and Consumer Market. As a small business hopeful I can understand the need to get your product or service information to a mass of people in a format they will utilize. And as a reader I am very interested in the development of digital books and where they are going, I love the fact that I can carry hundreds of books in my tablet with all my computing capabilities.

The Professional Reference sectors grow form desire to get more product or service information out to potential customers. This started with the digitizing of catalogs and distribution through CD-ROMS. As this became less cost effective and online storage space became larger and more readily accessible that became the preferred method of distribution. These methods saved paper cost and distribution cost. The digital references give a lot of flexibility with searching documents that the paper copies did not have. This makes it easier and faster for customers to find what they are looking for and move on, making for happier customers. Adding embedded additional information is another strong point for digital documents. This allows retailers to add all sorts of extra information such as customer testimonials, product statistics, or pictures and video of the service.

I have been watching with excitement as the Consumer Market has grown and changed. It may have been the slowest of the four to gain traction but it has made some leaps and bounds to catch up.  It has changed the way we look at the value of some products. Books to ebooks are changing what we value in the product, is it the paper or the story printed on it? This change is pushing the E-Reader and Tablet market and causing some fast and fierce competition within the market. There are a lot of challenges in this field as well including pricing, which books to publish and security. A few of the other problems to consider are library loans, sharing a good book with a friend and what digital books will do to the second hand market.

There was a lot about the ebook development that was unaware of. The fact that publishers are staring to do there own ebooks with the hardcopy publication is an interesting development. Many third company ebook publishers came to fruition by publishing books that were popular in hardcopy and needed to be digitized, those options are being lost. That being said there is no shortage of opportunity in this field and it is growing. Amazon’s ebook sales are higher now then hardcopies.

Hall, F. (2013). Part II: Publishing sectors. In The business of digital publishing an introduction to the digital book and journal industries. New York: Routledge.

Week 4 Revision: Business Plan Infographic

This assignment was fun.Knowing how to present your data in a fun and eye catching way will make it more memorable to more people then a standard word document. This can be applied to any project, if you catch your audiences eye with something unique they are more likely to remember you when they need your service or product. In this case they may be more likely to back your business as it gets off the ground.

 

Week 4 Reflection: RISE Self-Evaluation

Hi All,

I like the RISE model, especially for the self evaluation. It makes us take a look at what we have accomplished and take stock of what we actually learned from the class. Without this step it would be too easy to finish the class and not reflect on what we are taking away and what it will do for us in our career.

Week 4 Reflection: RISE Peer Review

Klaus

As always your report is beautifully constructed. The lay out is easy to follow and separating each point onto its own page makes for a much more organized feel. The AVEMEC business seems well rounded and has a solid niche market.

• Reflect – The plan lay out is what struck me first. I will definitely go back and rework mine to give it a more professional look. The graphics are well placed to break up some longer passages. The business idea is well formed and offers a one stop company for some of the service offered by the competitors. Making it easier for customers to satisfy all their audio/ video/ broadcasting needs.
• Inquire – The Mission Statement comes off as ambivalent to prospective customers. The phrase “would be customers” is not a confident as it could be. It implies that you are not providing that quality to the current clients you have. Just a possible alternative: “The mission of AVEMEC is to provide a ‘one stop’ solution for high quality audiovisual, electronic media, and engineering support to those in need.” There are of course several ways to re-word and get your point across. I really like your Business Philosophy; the message is clear and shows dedication to the customer and employees.  
• Suggest – The use of YouTube as a marketing tool with tutorials is a great idea. It would get a lot more traffic than just a traditional commercial. You mention also using Facebook, have you considered creating your AVEMEC page now. It’s easier than making a full website this early and will be easier for people to share. This can get some buzz going early so when you are ready to launch in July people already know what you are about. I am starting a Blog right now for a business we plan to open here in Hawaii around the same time as your launch.
• Elevate - I just want to say again that I think you plan is solid and well researched. Have you considered that you may need to re-focus your services as your business starts? You have cast a pretty wide net with the array of services you offer. It is great that you can offer all these services and will make you more diversified in the “dry spells” of any on particular field. But is also might make it harder for a new customer to find you. You mentioned that Home Automation is going to be you “golden ticket” but if it is buried with audio visual and new customer might not think to look with you. It might just be a matter of adjusting the company’s priorities while still offering the same services, but it might be worth keeping in mind.

You Can Find Klaus' Business Plan here.

Keep up the great work. And good luck to you

Respectfully

Addicus

Week 4 Lynda.com Certification: Multimedia Journalist Richard Koci Hernandez

Week 3 Project: Finalized Business Plan

The PDF can be downloaded Here.

This assignment will be important for a few reasons. It puts the whole plan together and makes it easier for someone to read. Making it downloadable will make it more sharable for anyone interested in knowing more about the business and possibly investing or helping out with the operation.

Week 3 Lynda.com Certification: Viral Marketing