Week 4 Reflection: RISE Peer Review

Klaus

As always your report is beautifully constructed. The lay out is easy to follow and separating each point onto its own page makes for a much more organized feel. The AVEMEC business seems well rounded and has a solid niche market.

• Reflect – The plan lay out is what struck me first. I will definitely go back and rework mine to give it a more professional look. The graphics are well placed to break up some longer passages. The business idea is well formed and offers a one stop company for some of the service offered by the competitors. Making it easier for customers to satisfy all their audio/ video/ broadcasting needs.
• Inquire – The Mission Statement comes off as ambivalent to prospective customers. The phrase “would be customers” is not a confident as it could be. It implies that you are not providing that quality to the current clients you have. Just a possible alternative: “The mission of AVEMEC is to provide a ‘one stop’ solution for high quality audiovisual, electronic media, and engineering support to those in need.” There are of course several ways to re-word and get your point across. I really like your Business Philosophy; the message is clear and shows dedication to the customer and employees.  
• Suggest – The use of YouTube as a marketing tool with tutorials is a great idea. It would get a lot more traffic than just a traditional commercial. You mention also using Facebook, have you considered creating your AVEMEC page now. It’s easier than making a full website this early and will be easier for people to share. This can get some buzz going early so when you are ready to launch in July people already know what you are about. I am starting a Blog right now for a business we plan to open here in Hawaii around the same time as your launch.
• Elevate - I just want to say again that I think you plan is solid and well researched. Have you considered that you may need to re-focus your services as your business starts? You have cast a pretty wide net with the array of services you offer. It is great that you can offer all these services and will make you more diversified in the “dry spells” of any on particular field. But is also might make it harder for a new customer to find you. You mentioned that Home Automation is going to be you “golden ticket” but if it is buried with audio visual and new customer might not think to look with you. It might just be a matter of adjusting the company’s priorities while still offering the same services, but it might be worth keeping in mind.

You Can Find Klaus' Business Plan here.

Keep up the great work. And good luck to you

Respectfully

Addicus