Week 1 Analysis: Company Research

JStokes: http://jstokes.com/

• Founded: 1978
• Mission statement: We are fueled by curiosity, passion and a deep and lasting commitment to our clients' success. Our mission is to spark conversations and build relationships – through work that is always thoughtful, meaningful and engaging. Because it's not about making ads. It's about making an impact.
• Digital communication platforms: Integrated marketing communications, Digital Advertising, Advertising, Media
• Target audience/clients served: Companies big and small. From Subway to Blue mountain reality.
• Top competitors: Saba Agency, The Engine Is Red, Inc., and Gumas.
• Company headquarters and various office locations: 1444 North Main Street
  Walnut Creek, CA 94596

 I Like JStokes and the team environment they seem to promote. Even if you are working on a solo project the company is small enough that the rest of the team is encouraged to help. They seem to be growing steadily and are pushing for a greater online presence.

Peace Corps: http://www.peacecorps.gov/

• Founded: 1961
• Mission statement:
• To promote world peace and friendship by fulfilling three goals:
• To help the people of interested countries in meeting their need for trained men and women
• To help promote a better understanding of Americans on the part of the peoples served
• To help promote a better understanding of other peoples on the part of Americans
• Digital communication platforms: Flickr, website, facebook,
• Target audience/clients served: Volunteers, Third world countries.
• Top competitors: United Planet, World Teach, and AmeriCorps.
• Company headquarters and various office locations: Worldwide.

Although the Peace Corps does good work and has a pretty positive reputation, I feel it might be a little to big . The scope of work might be a little too far removed form the type of work that i want to do. The location of this one was particularly great but I think I would hold out for something with a smaller organization.
 

*I had to change my last one. After researching the Tzu Chi Foundation I found nothing to connect them to the original posted ad. In the ad they claimed to be an up and coming film Production Company, but the website is for a Buddhist non-profit monastery. It looked like they had no media program.

Zuffa, LLC (UFC):   http://www.ufc.com/careers

• Date they were founded: Zuffa (2001), UFC (1993)
• Mission statement; Zuffa is a mixed martial arts promotion that was founded by frank and Lorenzo Fertitta in January 2001. They created this limited liability company so that it can act as a parent to a group of smaller promotions they purchased and create a stronger product. Zuffa makes pay per views available across the world and has the largest and most diverse roster in mixed martial arts history taking in fighters from dozens of different countries .they have set a goal of becoming the most successful MMA promotion and will not rest until this goal is achieved
• Digital communication platforms: Television, podcast, website
• Target audience/clients served: Mixed Martial Arts promoters, 20-45 year old MMA audience.
• Top competitors: Instant Access Media, Minnesota Logos, Brandspring Solutions.
• Company headquarters and various office locations: Las Vegas, some travel.

Again I saved the best for last. Tis is the type of work I want to do, quick turn around of promos and video interviews.  I'm not a huge UFC fan but I could absolutely get absorbed in the technical aspect of the job. The potential for occasional travel is another big plus. The Company seems pretty solid and is also growing into other companies to promote.