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| http://www.comfortkeepers.com/ |
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| http://love2livecare.com/ |
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| http://absoluteseniorcare.com/ |
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| http://www.visitingangels.com/ |
The site I chose to work on was Harry’s No’Owie in home care. I liked this concept because it is an idea that could really work. I checked into a few Senior In-home Care service sites and found a few trends that might work and a few that will set Harry apart.
First we will look at a few of the trends on the other sites. The most common and glaringly obvious was the picture. All the sites showed a young adult helping or being active with a senior. Some like Absolute Senior Care have fancy graphics to switch the photo, whereas “Live to Love” is more like a news article with simple stationary pictures. I think the simple format and soft colors that run through all the sites work for the target audience.
I think the biggest difference these sites have from Harry’s business is that his feel like there is a bit more of a personal touch. Most of the sites with multiple pictures show a different employee with each client. Harry’s business feels like he personally will be going to meet with and help each client. I feel like that’s an angle we could use on the site.
The muted colors and large print that runs through all the sites is a good idea considering the audience, which is something I would like to use on the site for No’Owie. A few of the key works that I noticed on the sites are “trust” and “care” these are easy to work in especially if we are playing the small business angle.
All the sites are playing to an older audience. With the use of Large Font, soft colors, large photos, and simple page layout. The nurturing words like “care”, “friendly”, ‘trust” and “home” are all more for the client’s family. It is there to give them peace of mind about their loved ones. These are all aspects we should use in the new site.
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