Joe Tatulli’s Stuff ™ Vacations have a very attractive
poster. The contrasting adventure types appeal to a wide range of vacation
styles. I think it works on a behavioral design level, the images of desirable
destinations and people having fun inspires the “must have” feelings.
Reflect – The poster does make me want to travel. I like the
idea of combining multiple images to attract many audiences. The application of
multiple fonts looks nice. It is a practice that I need to work on and would
like to use in my advertisement. The contrast of the images is well laid out.
The barren, vibrant desert against the busy dark city and the exciting white
water rafting against the calm, relaxing beach scene makes for great counter
points.
Inquire – What is the name of the product? Is the Stuff
Vacations or Vacation America? Or is Stuff the name of the travel package? The
name could be a little clearer. I like the slogan of “Stuff everyone needs” but
it leaves the question of what Stuff ™ refers to. What was the reason for the
choice of colors for the “Stuff” background? It seems a little out of place.
Using colors from the images might make it blend better. The dark blue of the water
and raft would be a good start.
Suggest – Maybe instead of the Tourism Council info at the
bottom you could explain the Stuff product more. Something like “Vacation
America presents: Stuff travel packages” would give a more direct elusion to
what Stuff is.
Elevate – The images are beautiful and each one could be its
own story. You could expand this project into a line of posters. You could make
each image its own poster with a tag line that leads into the next. Then use
this poster as the final piece of the line. I know that goes beyond the scope
of this project but this poster has the feel of a final portion.
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