Tuesday, January 13, 2015

AddicusPatton-MDP Submit Publication Proposal



I will be publishing a Professional Reference. I am going to be following up on my project form the Media Entrepreneurship class and making a proposal to Hunt Reality on why they might want to donate a specific piece of land to our Business. This will include a business plan on what we intend to do with the building, our Community Service plan for the area, and some history on the Kalaeloa (barber’s point) area.  The target audience is initially Hunt LLC (property owner), with the potential to expand the audience to other investors.

The Publication is intended to get people interested in our business. It is a Homeschool Enrichment center and Children’s theater. We have plans to grow it into a community beautification project as well. The Kalaeloa area was once Barber’s Point Naval Air Station in Hawaii, but has been closed down. The US Navy has been parceling the land back to the Hawaiian Community, but the land and buildings need some restoration.  The publication will bring this to light and explain why our business would be great for this community.

Sample:
Executive Summary – Montessori Homeschoolers Enrichment Center will be a place where parents can bring their children for addition learning and socialization. It will also include a theater that will specialize in children’s productions. We looked at our competition and have assessed the needed for this center in the community. We will be targeting the homeschooling parents in the area and know a lot of this community is military. Our marketing campaign will rely heavily on Social Media and word of mouth. Our crowd sourcing campaign will be starting soon and will be followed up with a loan application to On Deck. We have a pretty solid group of teachers and parents interested in working to get the daily operations up and running.
Company Description – The Montessori Homeschoolers Enrichment Center will provide classes for home-schooled children to augment their education. One of the biggest hurdles with home schooling is the lack of social interaction with other children their own age. We are going to provide that in a Montessori rich environment where the students will learn what they want at their own pace. The Children’s
Theater will be an additional project that falls in line with the home school program.
• Mission – Or mission is to build a fun and educational community for homeschooling families and offer an empowering supplement to alternative education.
• Services – The school will offer two age groups (2-5 and 6-9) a program that will supplement the student’s home school education. This is intended to give the homeschool parents an opportunity for their children to socialize and receive lessons from another perspective. The Theater will prepare and perform a show every 6 weeks with 5-7 shows for each production.
• Development-to-Date – So far we have a location in mind, we are still working with the realtor to negotiate terms with the building owner. We have the basic \plan for schedule of both projects and are working on a financial plan.
• Legal Status and Ownership – We are going with a partnership because it is a small business and needs a simple start. Addicus and Jen Patton will be the co-owners.

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