Hi Class,
My Final (for this class) revision is Here.
I change the lay out to a 1 page instead of two, I fixed some of the formatting that seemed "blocky" in the other draft, and I added tag points to the chapter pages so they would jump to the requested page.
Thanks for a great class.
Addicus
Thursday, January 29, 2015
Media Publishing: RISE Self-Evaluation
Reflect – Going into this class I didn’t have much of an idea as to what we might be doing. My ideas of publishing leaned more towards the construction of physical books and magazines. This class was pretty helpful in broadening the concept into the history and practice of digital publication. I have enjoyed eBooks and magazines on my iPad but didn’t give much thought to the efforts that got them there. It has also been useful in understanding how I can use this form of publication to further my business venture.
Inquire – I knew very little about InDesign when we started. I know I still have a long way to go in mastering the program but I at least know how to get started now. I plan on going back through some of the Lynda courses and making more thorough notes. InDesign has a similar feel to other Adobe products (like Photoshop) which was helpful, but there are a lot of features I would like to explore still. It will be constructive to go in and make a few random fliers and brochures just to play around with the application.
Suggest – More time is always a big thing. I would have tried to get more information on what to put into my proposal. As I continue to build it I will add some more graphs and statistics. When using the InDesign application I would like to dig deeper into the templates and designs to see what works for my publication. As always the Lynda courses were very helpful and I do plan to go through them some more to see what I missed the first time. Getting started earlier and more planning is always a factor. This month was particularly difficult and more forward planning would have saved a lot of heartache and stress.
Elevate – I have read a lot of digital publications and know the conveniences it offers. Knowing how to create and utilize that convenience and influence is useful to anyone. Whether you are spreading word about your new business, a CD release, or why you deserve the inner office promotion knowing how to put together a visually pleasing publication is important. I am looking to open a new business later this year and having these tools will help me in marketing and building a customer base. Our prospective patrons are those that we hope to keep engaged and active in the business and our community building projects.
Wednesday, January 28, 2015
trying to catch up
Hi Class,
So sorry I have been behind on all the assignments this class. I have been struggling with being at sea and getting my work uploaded has been quite a pain. I finally figured out a system but it is time consuming and a little unreliable. It is something I will need to work through in the next class as well. But I think i have a hold on the system now and should be able to keep up better.
Publication
Lynda
Video
http://youtu.be/rNL7IkijF8k
So sorry I have been behind on all the assignments this class. I have been struggling with being at sea and getting my work uploaded has been quite a pain. I finally figured out a system but it is time consuming and a little unreliable. It is something I will need to work through in the next class as well. But I think i have a hold on the system now and should be able to keep up better.
Publication
Lynda
Video
http://youtu.be/rNL7IkijF8k
Thursday, January 22, 2015
Analysis: Copyright and DRM
Digital Rights Management is the copyright rules developing
around the use of digital publication. Because the distribution methods are
still evolving the best practices are as well. Two of the upsides of this are
that the original creators best interests are in mind and done right they can
reach a larger audience faster and with less resources. These concepts really
help fledgling writers and publishers get there work out to the people that
want it. The cons are that reproduction of digital material is easy for anyone
with the most basic computer skills and distribution is just as easy. This
makes it harder for the publisher to control access and the creator to profit
from their works.
Piracy is always a factor when you start leaning more
heavily on the digital side. A few of the ways publishers are combating this
are by making the legitimate copies attractive to consumers. This can be
accomplished by making it easily accessible through multiple platforms and in multiple
programs. Another tactic is to ensure reasonable pricing and ease of access to
the information. Some publications don’t need to worry about piracy because
they are free and intended to be spread as far and wide as possible, but even
these could be subject to copyright infringement. A publication may have
information or photos that are protected or owned by a company.
The tactics mention earlier is preventative and may not
always work. The perks of extra material may not be enough to keep people
honest. It a publisher finds that their intellectual property is being offered
on a site they did not approve they have the right to request it be taken down.
If the site does not comply there are authorities in place to handle the
dispute. This doesn’t stop the data from staying in the hands of those that
already downloaded it, but it does protect the data from further piracy.
With the amount of information and extra content that can be
added to digital publications it is easy to link extras to can be lost in
casual piracy. It is also possible to add content to digital copies after they
have been purchased. This would be a good way to entice people to buy the legal
copy and a way for publishers to get new information and content out to their
consumers.
As potential future
digital publishers is it important to know about the challenges and advantages currently
facing the field. Knowing different techniques to detour piracy is helpful.
Sunday, January 18, 2015
Project: Create Digital Publication
The Assets included are in this order:
- -
Table of Contents
- -
Business Proposal
o
Budget
-
-History of the Area
-
-Appendix
I
am partial to apple so my target Publication will be iPad although I will try
to make it as universal as possible. The Orientation is Portrait as I feel this
is a comfortable way to read on any devise and translates well to web reading.
And it is single page for the same reasons.
The
“History of the Area” section is still in progress but coming along. I will be
able to post some of this to this Blog when I get back to some better
connectivity. Sorry for the delay is some of the recent Projects.
Thanks
Addicus
Thursday, January 15, 2015
Analysis: XML and Metadata
Extensible
Mark-up Language or XML is a structure for digital data that allows the
information to be output in several different formats. The structure is a sort
of warehouse that holds the information and allows access to that information,
the way it appears to the consumer is based on what medium they use to access
it. This allows users from all different platforms to utilize the information
without needing to store the data in a multitude of programs. The data is also
searchable making it convenient to search engines.
Metadata
is the information about the information. The best example I read on this was
about the library: the data is the title of the book and the metadata is the
location of the book on the shelves. Many times the metadata is unseen by the
end user, it is hidden data that is use to sort and find the desired
information.
Metadata
helps when someone is searching for your book. Using a simple search engine you
might have a hard time finding if you don’t know the title of author of the book,
but if the publication has a decent amount of metadata you could find it with subject,
keywords, era, or any other tags attached within the XML. The metadata can also
be used to give the causal searcher more information about the publication.
Such as short descriptions, awards cover photo, or anything that could help the
consumer decide this is the information they need.
The way
the data is organized will determine how accessible the information is. The hierarchy
of how the information is important because many different programs will be
used to search and read the information and many of these programs will view it
differently. The data could also be moved around from its original storage
location to a new one. When these locations change the search paths could
change if they are not set up carefully to begin with. All if this could affect
how searchable or findable your information becomes.
All
this information is important when putting together our digital publication
because we want our data to be used. If we go through the process of putting
together a book we want that book to be used and people can use it if they can’t
find it. This also saves people from needing to dig too deep into a publication
to decide if it is what they are looking for.
Tuesday, January 13, 2015
AddicusPatton-MDP Submit Publication Proposal
I will be publishing a Professional Reference. I am going to
be following up on my project form the Media Entrepreneurship class and making
a proposal to Hunt Reality on why they might want to donate a specific piece of
land to our Business. This will include a business plan on what we intend to do
with the building, our Community Service plan for the area, and some history on
the Kalaeloa (barber’s point) area. The
target audience is initially Hunt LLC (property owner), with the potential to
expand the audience to other investors.
The Publication is intended to get people interested in our
business. It is a Homeschool Enrichment center and Children’s theater. We have
plans to grow it into a community beautification project as well. The Kalaeloa
area was once Barber’s Point Naval Air Station in Hawaii, but has been closed
down. The US Navy has been parceling the land back to the Hawaiian Community,
but the land and buildings need some restoration. The publication will bring this to light and
explain why our business would be great for this community.
Sample:
Executive Summary – Montessori
Homeschoolers Enrichment Center will be a place where parents can bring their
children for addition learning and socialization. It will also include a theater
that will specialize in children’s productions. We looked at our competition
and have assessed the needed for this center in the community. We will be
targeting the homeschooling parents in the area and know a lot of this
community is military. Our marketing campaign will rely heavily on Social Media
and word of mouth. Our crowd sourcing campaign will be starting soon and will
be followed up with a loan application to On Deck. We have a pretty solid group
of teachers and parents interested in working to get the daily operations up
and running.
Company Description – The
Montessori Homeschoolers Enrichment Center will provide classes for
home-schooled children to augment their education. One of the biggest hurdles
with home schooling is the lack of social interaction with other children their
own age. We are going to provide that in a Montessori rich environment where
the students will learn what they want at their own pace. The Children’s
Theater will be an additional
project that falls in line with the home school program.
• Mission – Or mission is to
build a fun and educational community for homeschooling families and offer an
empowering supplement to alternative education.
• Services – The school will
offer two age groups (2-5 and 6-9) a program that will supplement the student’s
home school education. This is intended to give the homeschool parents an
opportunity for their children to socialize and receive lessons from another
perspective. The Theater will prepare and perform a show every 6 weeks with 5-7
shows for each production.
• Development-to-Date – So far we
have a location in mind, we are still working with the realtor to negotiate
terms with the building owner. We have the basic \plan for schedule of both
projects and are working on a financial plan.
• Legal Status and Ownership – We
are going with a partnership because it is a small business and needs a simple
start. Addicus and Jen Patton will be the co-owners.
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