Sunday, September 14, 2014

Brain Based Ideas


https://www.apple.com/

Apple’ website does great things with minimalism and contrast. The white background makes everything

pop off the screen and really highlights the product. The use of white makes the whole site look clean

and bright and sets the tone for viewing the products.

http://www.progressive.com/commercials/betterplace/

Progressive does a similar thing with their commercials, the minimalist white background and color on

the customer and their product. Even the mascon is dressed in all white because they want to highlight

the brand and the consumer.

PLZSTAYCALM

This is a GPS game that allows you to interact within you community. You can meet other players or explore areas near where you are. It also has limited time games that are only available to certain players. I does a great job of creating sub-communities and making people feel like they have access to special and unique content.









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